Get prepared to export

Is your company ready to export (diagnostic)

Before exporting, you should ask yourself some questions in order to check the strengths and weaknesses of your company.
You should check the 5 following points:

• Motivation of the manager. Ask yourself why you want to export

• Human resources: do you or some of your staff speak any foreign languages? Is there someone who will be able to take on the export back office…

• Production and technical points: Is your production capacity sufficient? Have you already developed a range of products? Are you into innovation? Are you ready to adapt your product(s) to local norms?

• Marketing: Are you ready to communicate about your product into foreign markets? Are you prepared to travel abroad to meet your customers? Are you ready to adapt packaging, print new brochures…

• Finance: starting to export means invest some money for several years before getting any positive results: is your company strong enough?

EXPORT GUIDE

Are you ready to deal with the following ?

• Distance: Export means you will have to face extra costs for transport negotiations.

• Norms and regulations: Comply to foreign norms may mean invest in research and development, design and new production costs … Going abroad also means you will have to comply to new rules, and custom duties…

• Cultural differences: you will have to discuss with people from other countries, in other languages. Be sure to know their habits in

• Currency and exchange rate: you will have to choose the currency of your business with care, as fluctuation of exchange rate may be synonym of great loss of money…

Get some market information

You are about to sell your products in a new market. It is important that you get the most accurate information on the market, what are the consumption habits, who are your competitors, what is the market price, who are you going to deal with …
Enterprise Mauritius can help you getting this information.

Evaluation of the prospecting costs
Export means investing some money before getting any profit for your company. It is therefore important to take into account cost for market study, travel expenses, costs to look for agents or importers, participation to trade fairs…

Be aware of these risks

• Risk for not doing business

• Exchange rate risk

• Risk on payments

Solutions exist to cover these risks, ask Enterprise Mauritius that will be able to work this you for the best solution.